Forbes: Leafs most valuable franchise

Strong support for another NHL team in Southern Ontario

According to Forbes, the Toronto Maple Leafs are the most valuable NHL team, valued at $332 million.

This value is rather remarkable, considering that the Maple Leafs have not won the Stanley Cup in 40 years. In addition, Toronto came out on top even though it has a smaller population size than New York, Los Angeles and Chicago, the largest Metropolitan cities in the United States.
Best hockey market in the world

Clearly the Greater Toronto area presents the most optimal combination of market size, economic growth, and hockey obsession in North America, and perhaps the entire globe.

To put Toronto’s value in perspective, the Washington Capitals have the lowest value, at $127 million. The Stanley Cup champion Anaheim Ducks come in at No. 15, or $157 million.

Evidence to support another franchise in Southern Ontario

This information can be pitched to Gary Bettman to make a stronger case supporting another franchise in Southern Ontario.

The Golden Horseshoe region, which includes Greater Toronto, Hamilton, and the Niagara Peninsula, and surrounding municipalities including Guelph, Kitchener-Waterloo, London, St. Catherines, Whitby and Oshawa, have a population base of around 7 million people.

Most importantly, the Southern Ontario region is a pool for the largest number of fanatical hockey fans one can find anywhere, in a part of the world that produces the most hockey players on a per capita basis. And their overwhelming enthusiasm for the game is further exacerbated by their relentless craving for a Stanley Cup.

Much better market than Nashville, Atlanta, Columbus, Florida, Carolina

It is difficult to fathom how cities such as Nashville, Atlanta, Columbus, Florida, Carolina, etc., even have an NHL franchise, while the large, fan rich, hockey-mad Southern Ontario region has only one team.

These cities simply don’t have the necessary fan support to stay afloat, and consequently, are finding it exceedingly difficult to maintain survival. Like the dinosaurs after asteroids hit the earth.

Apparently, Gary Bettman doesn’t see this, and has pursued his close-minded, doomed agenda of expanding the league to cities where ice is only found in drinks.


The Forbes report provides yet further proof that Southern Ontario is the best hockey market in the world, and that there is clearly a need for another NHL franchise to serve the needs of millions of hockey fans in the region.

Forbes report link:

One Response to Forbes: Leafs most valuable franchise

  1. KingCanada says:

    I like the Colombus franchise were its at, contrary to common knowledge they actually have a good fan base but have been troubled with a sub-par hockey team in recent years.  If you want to look at a market that has horrible fan support look into the desert in Pheonix.  Nobody cares about hockey there.

    Even traditionally good teams like Chicago, NJ, Buffalo, the Islanders and the Stanley cup Champions Anaheim are having horrible attendanse (less then 15 000).

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