Comments on: Not Another Lockout Article!

By: Flyers_Fan_In_LA

Flyers_Fan_In_LA — Mon, 03 Jan 2005 11:41:25 +0000

You guys are missing my point. If Tim Hortons, Hockey and beer go hand in hand then WHY advertise? Will sales go down? Will they lose marketshare? Unlikely.

What they need to have been doing is building allainces like NASCAR where sponsors are willing to line up to reach their demographic. I mean who exactly is their demographic anyway? Canadians? Well thats a nice demo but who in america do they reach? Wealthy men? Young men? Women over 35? Who knows? But what we do know is whoever the NHL used to reach they will reach in FAR smaller numbers. That hurts your ad revenue.

By: simplyhabby

simplyhabby — Mon, 03 Jan 2005 09:57:17 +0000

For real!. All I hear is Bettman stating they are doing this for the fans. He indicates this will allow all teams to play on a level playing field but how many teams will be left on tha playing field when all is said and done?

By: simplyhabby

simplyhabby — Mon, 03 Jan 2005 09:52:23 +0000

Tim Hortons, hockey, and beer go hand in hand with Canadian culture hence validating your point that Tim Horton’s will most likely still be a major advertiser in the NHL but they will definately be paying less for the same ad space.

By: rojoke

rojoke — Sun, 02 Jan 2005 21:15:20 +0000

There is no doubt that certain advertisers will not return to the league when it resumes, but those are mainly the ones who came along in the last few years. Those who have been involved with the league for more than a decade will, for the most part, come back to the league. Unfortunately, you picked the worst example of all to illustrate a very valid point. Tim Horton’s has been involved in hockey from the minor level to pro. I don’t think that will change at all, especially in Canada.

By: danbrave

danbrave — Sun, 02 Jan 2005 21:09:30 +0000

well thought out, simplyhabby! too bad bettman and goodenow are too thick-headed to see this. oh well…there’s nothing we can do but watch them as they ruin our game more and more…

By: Flyers_Fan_In_LA

Flyers_Fan_In_LA — Sun, 02 Jan 2005 12:55:22 +0000

Ad sales is a topic I am pretty comfortable with as a publisher and you make an EXCELLENT point about those $$$ going away.

Here is how the deal works. take Tim Hortons for example. They have a VP of advertising or marketing and he or she has a budget (the board might only approve the budget NOT the acutal buys) and he or she will need to spend that in places to acomplish their goals. If the NHL is no longer a place to spend they might try the Internet (and find it works alot better and has statisitcal accountiblity) or TV or newspapers or direc mail. As you can see there are endless places to buy ads and as the NHL will find out they will ALL make less money because those budgets have gone elsewhere and likely will NOT come back as easily as Bettman and Goodenow think they will.