A high number of comments means a good article from our perspective (gives us things to argue about), but from HRT's perspective it's largely about the hits. They generate ad revenue from pageviews and ad clicks (presumably). So, for example, right now there is an article "state of the market" that presently has 9 comments and 300+ views, as opposed to a leafs article with 4 comments and almost 1500 views (and it's newer)! Clearly leafs articles, comments or not, make them more money. If they really wanted more views they can keep their current strategy of posting tons of article, with between a quarter and a half of them being TML related, or they can write better articles that are specific discussion pieces with the aim of drawing in new subscribers.
For how small the community of regular posters on here is, 1500 is a lot of views for an article that is only a day old. They have to be bringing some cash, but likely not enough to produce regular quality content. Not to mention this site is so *****ign riddled with ads that without an adblock app it's unbearable. Fact is they make their money off us leafs fans browsing the site, and the fact that they have a pretty good google rank when and domain name (very searchable). The problem won't likely be fixed as it won't likely bring in more money (at least not in the short term).
All that being said they're content is all free. So really it's up to us to write articles and engage in dialogue. But really, who has the time to write an original article, for free, that likely won't produce much buzz.
TLDR: shit ain't a changin'. If anything, expect more short non-articles and more leaf and counter-leaf talk.]]>